HP’s executive VP of Imaging and Printing group Vyomesh Joshi may have lost out in the race to head one of Silicon Valley’s storied computer companies.
But the man has not been not standing still.
On Tuesday, HP’s Imaging and Printing group, headed by Joshi, rolled out 17 new printers as well as a $300 million global marketing campaign called “What do you have to say?” that lets users to mash up their content with free content from singer/fashion designer Gwen Stefani, Burton Snowboards founder Jake Burton and graphic designer Paula Scher.
The new printer lineup for consumers include five compact photo printers, five Photosmart single-function and all-in-one printers and two Deskjet printer models.
For businesses, HP launched two new inkjet printers and three laser printers.
Unveiling the new printers, Joshi said:
Today we’re igniting growth across every single part of our business and introducing market-leading imaging and printing solutions for consumers, small and medium businesses, the graphic arts community and enterprise customers.
The new printers are part of HP’s Print 2.0 strategy of delivering a digital Continue Reading…